{"id":4810,"date":"2024-07-08T17:31:36","date_gmt":"2024-07-08T08:31:36","guid":{"rendered":"https:\/\/hansem.com\/?post_type=blog&p=4810"},"modified":"2024-07-09T11:41:58","modified_gmt":"2024-07-09T02:41:58","slug":"%ec%a0%84%ec%9e%90%ec%83%81%ea%b1%b0%eb%9e%98-%ec%9b%b9%ec%82%ac%ec%9d%b4%ed%8a%b8","status":"publish","type":"blog","link":"https:\/\/hansem.com\/ko\/blog\/%ec%a0%84%ec%9e%90%ec%83%81%ea%b1%b0%eb%9e%98-%ec%9b%b9%ec%82%ac%ec%9d%b4%ed%8a%b8\/","title":{"rendered":"\uc804\uc790\uc0c1\uac70\ub798 \uc6f9\uc0ac\uc774\ud2b8 \ubc88\uc5ed: \ud488\uc9c8, \uc18d\ub3c4, \uae30\uc220"},"content":{"rendered":"\n

\ud574\uc678 \uc2dc\uc7a5\uc758 \uace0\uac1d\uc744 \ub9e4\ub8cc\uc2dc\ud0a4\ub294 \uc628\ub77c\uc778 \ub9e4\uc7a5\uc744 \uad6c\ucd95\ud574\uc57c \ud558\ub098\uc694? \ub300\uc0c1 \uc9c0\uc5ed\uc774 \ub298\uc5b4\ub098\uace0 \uac8c\uc2dc\ud558\ub294 \uc0c1\ud488\uc740 \uc218\uc2dc\ub85c \ubc14\ub00c\uc5b4\uc57c \ud558\ub098\uc694? \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uac00 \uac00\uc9c4 \uac00\uce58\ub098 \ucca0\ud559\uc774 \uc798 \ud45c\ud604\ub418\uae38 \uae30\ub300\ud558\ub098\uc694?<\/p>\n\n\n\n

\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\ubcf4\ub2e4 \uc628\ub77c\uc778 \ub9e4\uc7a5\uc758 \ub9e4\ucd9c\uc774 \ud68d\uae30\uc801\uc73c\ub85c \uc99d\uac00\ud558\uace0 \uc788\ub294 \uc624\ub298\ub0a0, \uc81c\uc870\ud310\ub9e4\uc0ac\ub4e4\uc740 \uc790\uc0ac \uc81c\ud488\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\uc2dc\ud560 \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4\ub97c \uad6c\ucd95\ud574\uc57c \ud558\uace0, \uc81c\ub300\ub85c \ud604\uc9c0\ud654\uc2dc\ucf1c\uc57c \ud558\uace0, \uc1fc\ud551\ubab0\uc758 \uace0\uac1d\uc758 \ubb38\uc758\ub098 \ucef4\ud50c\ub808\uc778\uc5d0 \ube60\ub974\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub294 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \uc774\ucee4\uba38\uc2a4, \uc804\uc790\uc0c1\uac70\ub798 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ubc88\uc5ed\uacfc \ud604\uc9c0\ud654 \uc804\ub7b5\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/p>\n\n\n\n

\uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc758 \ud604\ud669 \ubc0f \uc804\ub9dd<\/h3>\n\n\n\n

\uc804\uc790\uc0c1\uac70\ub798\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \uc628\ub77c\uc778 \uc1fc\ud551\uc774 \uac00\uc18d\ud654\ub418\uc5c8\uc73c\uba70, \uc774\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ud070 \ubcc0\ud654\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc640 Z\uc138\ub300\ub294 \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c\ub85c\uc11c \uc628\ub77c\uc778 \uc1fc\ud551\uc5d0 \uc775\uc219\ud558\uace0, \ubaa8\ubc14\uc77c \uae30\uae30\ub97c \ud1b5\ud55c \uad6c\ub9e4\ub97c \uc120\ud638\ud569\ub2c8\ub2e4. \uc804\ud1b5\uc801\uc778 \uc624\ud504\ub77c\uc778 \uc1fc\ud551\uc740 \ud1f4\uc0c9\ub418\uace0 \uc788\uace0 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc758 \uc218\uc694\uac00 \uae09\uc99d\ud558\uace0 \uc788\uace0, \uc804\uc790\uc0c1\uac70\ub798\ub294 \uc55e\uc73c\ub85c\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc55e\uc73c\ub85c \uc804\uc790\uc0c1\uac70\ub798\uc758 \ud575\uc2ec\uc740 \ud604\uc9c0\ud654, AI \ubc0f \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud55c \uac1c\uc778\ud654, \ubaa8\ubc14\uc77c \uc0c1\uac70\ub798, \uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc694\uc18c\ub4e4\uc740 \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \ub192\uc774\uace0 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc804\uc790\uc0c1\uac70\ub798 \ucf58\ud150\uce20 \ud604\uc9c0\ud654<\/h3>\n\n\n\n

\uc804\uc790\uc0c1\uac70\ub798 \ucf58\ud150\uce20\ub780 \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc720\uc785 \uc99d\ub300 \ubc0f \ud310\ub9e4 \ucd09\uc9c4\uc744 \uc704\ud574 \ub9cc\ub4e0 \ubaa8\ub4e0 \uc790\ub8cc\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc0c1\ud488 \uc18c\uac1c \uc678\uc5d0\ub3c4, \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c, \ud29c\ud1a0\ub9ac\uc5bc, \ub3d9\uc601\uc0c1, \uc0ac\uc9c4, \uc18c\uc15c\ubbf8\ub514\uc5b4 \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc5d0\uc11c \ud604\uc9c0\ud654\ub294 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. 29\uac1c\uad6d 8,709\uba85\uc758 \uc18c\ube44\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud55c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uad6c\ub9e4\uc790\uc758 65%\ub294 \ud604\uc9c0 \uc5b8\uc5b4\ub85c \ucf58\ud150\uce20\ub97c \uc774\uc6a9\ud560 \uc218 \uc788\ub294 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \uac83\uc744 \uc120\ud638\ud558\uba70, 40%\ub294 \ubaa8\uad6d\uc5b4\uac00 \uc544\ub2cc \uc5b8\uc5b4\ub85c \ud45c\uc2dc\ub41c \uc81c\ud488\uc740 \uad6c\ub9e4\ud558\uc9c0 \uc54a\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. (\ucd9c\ucc98: \u201c\uc77d\uc9c0 \ubabb\ud558\uba74 \uc0ac\uc9c0\ub3c4 \uc54a\ub294\ub2e4 (Can\u2019t Read Won\u2019t Buy-B2C\u201d, CSA Research<\/a>)<\/p>\n\n\n\n

\ud310\ub9e4 \ub300\uc0c1 \uc9c0\uc5ed\uc758 \uc5b8\uc5b4\ub85c \uc801\uc808\ud558\uac8c \ud604\uc9c0\ud654\ub41c \uc6f9\uc0ac\uc774\ud2b8\ub294 \uc9c0\uc5ed \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \uad6c\ub9e4 \uc900\ube44\uac00 \ub41c \uace0\uac1d\uc5d0\uac8c \uc81c\ub300\ub85c \ub41c \uc815\ubcf4\ub97c \ud45c\uc2dc\ud574 \uc90d\ub2c8\ub2e4. \ub610\ud55c \uc9c0\uc5ed \ub9df\ucda4 SEO \ud604\uc9c0\ud654 \uc804\ub7b5\uc73c\ub85c \uac80\uc0c9\uc131\uc744 \ub192\uc5ec\uc11c \uac80\uc0c9\uc5d0\uc11c \ub192\uc740 \uc21c\uc704\ub97c \ucc28\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc804\uc790\uc0c1\uac70\ub798 \uc6f9\uc0ac\uc774\ud2b8 \ubc88\uc5ed\uc758 \ud575\uc2ec \uae30\uc220<\/h3>\n\n\n\n

\ubc88\uc5ed \ud488\uc9c8:<\/strong> \uc804\uc790\uc0c1\uac70\ub798 \uc6f9\uc0ac\uc774\ud2b8 \ubc88\uc5ed\uc740 \ub2e8\uc21c\ud788 \uc5b8\uc5b4\ub97c \ubc88\uc5ed\ud558\ub294 \uac83\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0, \ub300\uc0c1 \uc9c0\uc5ed\uc5d0\uc801\ud569\ud55c \ubc29\uc2dd\uc73c\ub85c \ubb38\ud654\uc801 \ub258\uc559\uc2a4\ub97c \uc815\ud655\ud788 \uc804\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4. \uc9c0\uc5ed \ub9de\ucda4\ud615\uc73c\ub85c \uc0c8\ub85c \ub9cc\ub4e4\uc5b4\uc9c4 \uc0c1\ud488\uba85\uc774\ub098 \uc18c\uac1c\uae00\uc744 \ud1b5\ud574 \ud604\uc9c0 \uc18c\ube44\uc790\ub4e4\uc774 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uacc4 \ubc88\uc5ed\uc774\ub098 \uc77c\ubc18\uc801\uc778 \uc218\uc900\uc758 \ubc88\uc5ed\ubcf4\ub2e8 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ud2b8\ub79c\uc2a4\ud06c\ub9ac\uc5d0\uc774\uc158 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \ucc3d\uc758\uc801\uc73c\ub85c \ubcc0\ud615\ud558\uc5ec \ud604\uc9c0 \uc2dc\uc7a5\uc5d0 \uc801\ud569\ud558\uac8c \ub9cc\ub4dc\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\uad00\ub9ac:<\/strong> \uc9c0\uc18d\uc801\uc73c\ub85c \ubc1c\uc0dd\ud558\ub294 \ubc88\uc5ed \uc791\uc5c5\uc5d0 \uc77c\uad00\ub41c \ud488\uc9c8\uacfc \uc18d\ub3c4, \uc815\ud655\uc131\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc804\ub2f4 \ud504\ub85c\uc81d\ud2b8 \ub9e4\ub2c8\uc800(PM)\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. PM\uc740 \ud504\ub85c\uc81d\ud2b8 \uc804\ubc18\uc744 \ud1b5\ud569 \uad00\ub9ac\ud558\uba70, \ubc88\uc5ed \uc791\uc5c5\uc758 \uc77c\uad00\uc131\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4. PM\uc740 \ubc88\uc5ed\ud300\uacfc \uace0\uac1d \uac04\uc758 \uc6d0\ud65c\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc720\uc9c0\ud558\uace0, \ubaa8\ub4e0 \ubc88\uc5ed \uacfc\uc815\uc774 \uacc4\ud68d\ub300\ub85c \uc9c4\ud589\ub418\ub3c4\ub85d \uc870\uc728\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2dc\uac01\uc801 \ucf58\ud150\uce20:<\/strong> \uc628\ub77c\uc778 \uc1fc\ud551 \uc0ac\uc774\ud2b8\ub77c\uba74 \ud604\uc9c0\ud654\ub41c \uc774\ubbf8\uc9c0 \ubc0f \uc0c9\uc0c1\uc744 \uace0\ub824\ud558\uc2ed\uc2dc\uc624. \uac01 \uc9c0\uc5ed\uc5d0\uc11c \uc120\ud638\ub418\ub294 \uc774\ubbf8\uc9c0, \uc0c9\uc0c1\uc73c\ub85c \ud1b5\ud569\ud558\uac70\ub098 \ubb38\ud654\uc801\uc73c\ub85c \uad00\ub828\ub41c \uc774\ubbf8\uc9c0 \ubcc0\uacbd\uc744 \uc81c\uc548\ud558\uc5ec \uc2dc\uac01\uc801 \ucf58\ud150\uce20\uac00 \uc9c0\uc5ed \uccad\uc911\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec \uc77c\uc73c\ud0a4\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub370\uc2a4\ud06c\ud0d1 \ud37c\ube14\ub9ac\uc2f1 (DTP): <\/strong>\u00a0\ub2e4\uc591\ud55c \uc5b8\uc5b4\uad70\uc5d0\uc11c \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \ubb38\uc81c\uac00 \ub9ce\uc73c\ubbc0\ub85c \uc801\uc808\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub294 \ud37c\ube14\ub9ac\uc2f1\ud300\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc624\ub978\ucabd\uc5d0\uc11c \uc67c\ucabd\uc73c\ub85c \uc4f0\ub294 \uc5b8\uc5b4(RTL)\uc640 \uae00\uc790 \uae38\uc774\uac00 \ub2e4\ub978 \uc5b8\uc5b4\uad70\uc758 DTP \uc791\uc5c5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ucc98\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5b8\uc5b4\ubcc4\ub85c \uc801\uc808\ud55c \ud3f0\ud2b8 \uc120\uc815\uacfc \ud604\uc9c0 \ud50c\ub7ab\ud3fc\uacfc\uc758 \ud638\ud658\uc131\uc744 \uace0\ub824\ud558\uc2ed\uc2dc\uc624. DTP \uc804\ubb38\uac00\ub4e4\uc740 \uac01 \uc5b8\uc5b4\uc758 \ud2b9\uc131\uc744 \uc774\ud574\ud558\uace0, \ud604\uc9c0\uc758 \ubb38\ud654\uc801 \uae30\ub300\uc5d0 \ub9de\ucd98 \ucd5c\uc801\uc758 \ub808\uc774\uc544\uc6c3\uc73c\ub85c UI \uc694\uc18c\ub97c \uc870\uc815\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae30\uc220 \uc194\ub8e8\uc158: <\/strong>\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \uc6f9\uc0ac\uc774\ud2b8\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ub418\uc5b4\uc57c \ud558\uae30 \ub54c\ubb38\uc5d0, \uc790\ub3d9\ud654\ub41c \ubc88\uc5ed \uc5d4\uc9c4\uacfc \ud1b5\ud569\ub41c \ubc88\uc5ed \uad00\ub9ac \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220 \uc194\ub8e8\uc158\uc740 \uc0c1\ud488 \uc124\uba85\uc758 \uc815\uae30\uc801\uc778 \uc5c5\ub370\uc774\ud2b8\uc640 \uc0c8\ub85c\uc6b4 \uc81c\ud488 \ucd94\uac00\ub97c \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \ucc98\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub2e4\uc774\ub0b4\ubbf9\ud55c \ucf58\ud150\uce20 \uad00\ub9ac\ub97c \uc704\ud574 \ubc88\uc5ed \uad00\ub9ac \uc2dc\uc2a4\ud15c(TMS)\uacfc \uc5f0\uacc4\ub41c \ud50c\ub7ab\ud3fc\uc744 \ub3c4\uc785\ud558\uc5ec \ubc88\uc5ed \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud569\ub2c8\ub2e4. \uc2dc\uc7a5\uc5d0\ub294 \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc6f9\uc0ac\uc774\ud2b8 \uad6c\ucd95 \ubc0f \ud604\uc9c0\ud654\ub97c \uc9c0\uc6d0\ud558\ub294 \uc194\ub8e8\uc158\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc6a9\uacfc \ud06c\uae30, \ubaa9\uc801\uc5d0 \ub9de\ucd94\uc5b4 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

SEO \ud604\uc9c0\ud654:<\/strong> \uac01 \uc9c0\uc5ed\uc774\ub098 \uad6d\uac00\ubcc4 \uac80\uc0c9 \uc5d4\uc9c4\uc5d0 \ucd5c\uc801\ud654\ub41c \uc6f9\uc0ac\uc774\ud2b8 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\uc5ec, \uac80\uc0c9 \uacb0\uacfc \uc0c1\uc704\uc5d0 \ub178\ucd9c\ub418\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \uc81c\ubaa9, \ud0a4\uc6cc\ub4dc, \uba54\ud0c0 \ud0dc\uadf8 \ub4f1\uc744 \ud604\uc9c0\ud654\ud558\uc5ec Google, Yandex, Bing \ub4f1 \ub2e4\uc591\ud55c \uac80\uc0c9 \uc5d4\uc9c4\uc5d0\uc11c \ub192\uc740 \uc21c\uc704\ub97c \ucc28\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \uc870\uc815\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucd5c\uc885 \ud14c\uc2a4\ud2b8<\/strong>: <\/strong>\ubc88\uc5ed\ub41c \ucf58\ud150\uce20\uac00 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc62c\ubc14\ub974\uac8c \ud45c\uc2dc\ub418\uace0 \uc791\ub3d9\ud558\ub294\uc9c0 \ud655\uc778\ud558\uae30 \uc704\ud574 \ucca0\uc800\ud55c \ud14c\uc2a4\ud2b8\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ubcf4\uc7a5\ud558\uace0, \uc7a0\uc7ac\uc801\uc778 \ubb38\uc81c\ub97c \uc0ac\uc804\uc5d0 \ubc1c\uacac\ud558\uc5ec \uc218\uc815\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc9c0\uc5ed\ubcc4 \uaddc\uc81c \uad00\ub9ac: <\/strong>\uac01 \uc9c0\uc5ed\ubcc4 \ubc95\ub960 \ubc0f \uaddc\uc81c\uc5d0 \ub9de\ucd98 \ucf58\ud150\uce20 \uad00\ub9ac\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790 \ubcf4\ud638\ubc95, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95, \uc804\uc790\uc0c1\uac70\ub798 \uaddc\uc815 \ub4f1\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud55c\uc0d8\uae00\ub85c\ubc8c\uc758 \uc804\uc790\uc0c1\uac70\ub798 \uc6f9\uc0ac\uc774\ud2b8 \ubc88\uc5ed \uc11c\ube44\uc2a4<\/h3>\n\n\n\n

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