Driving Global Sales Success through Strategic B2B Training Localization for Samsung Electronics
Hansem Global leveraged advanced translation technology and cultural expertise to localize Samsung Electronics' B2B marketing e-learning content, empowering global sales teams to deliver high-impact product messaging across 40+ markets.
Project Summary
For over a decade, Samsung Electronics has defined the cutting edge of mobile innovation. As a trusted partner since Samsung’s first steps into international markets, Hansem Global has evolved from a technical manual provider into a strategic partner for global marketing localization.
Our latest collaboration focused on a high-stakes B2B marketing e-learning project. The goal was to localize multi-language training modules to ensure local sales teams could master the product experience and communicate its value effectively to global clients, regardless of cultural or linguistic barriers.
Challenges
- Brand Integrity & Technical Precision: Mobile tech and B2B marketing are rife with complex jargon. We needed to ensure 100% consistency in brand voice and terminology across diverse linguistic environments by strictly adhering to complex style guides and glossaries.
- Deep Cultural Nuances: Localization goes beyond words. We had to adapt content to reflect local business etiquettes and communication styles, ensuring sales teams could build genuine rapport with regional customers.
- E-Learning UI/UX Constraints: Unlike static text, e-learning content is bound by digital interfaces. We had to manage character limits and layout adjustments to ensure the localized text fit perfectly within the UI, preventing “text overflow” and maintaining a seamless user experience.
- Market-Specific Customization: Each market has unique needs. The project required close collaboration with regional marketing experts to fine-tune messages that resonate with local buyers.
Our Solutions
1. Subject Matter Expertise (SME) Deployment
We didn’t just assign translators; we deployed Vertical Specialists. Our team consisted of linguists with deep roots in mobile technology and B2B marketing, paired with local market experts to ensure every sentence was culturally relevant and technically sound across 40+ languages.
2. Tech-Driven Quality Assurance
We utilized a multi-layered QA system integrated with our proprietary Translation Management System (TMS) and CAT tools.
- Real-time Terminology Checks: Our system automatically flags deviations from the glossary.
- DNT (Do Not Translate) Management: Precise handling of brand-sensitive terms to prevent dilution of the global identity.
3. Modular E-Learning Optimization
To tackle the UI challenge, we implemented Modular Localization. By breaking content into screen-level modules, our linguists could see live previews of the translated text within the actual UI. This allowed us to adjust for text expansion/contraction in real-time, ensuring the design remained clean and professional.
4. Agile Feedback Loop
Success in localization requires transparency. We maintained a proactive communication channel between Samsung, our linguists, and regional stakeholders. Every piece of feedback was archived into a centralized database to improve the consistency and speed of future projects.
Outcome
By transforming Samsung’s B2B training materials into high-quality, localized assets, Hansem Global enabled local sales forces to convey the “Samsung Value” with clarity and confidence.
Our decades-long partnership with Samsung is built on Reliability and Innovation. Today, Hansem Global remains the go-to partner for world-class brands looking to bridge the gap between global strategy and local execution.
“Localized Training, Global Sales.” Unlock your global potential with Hansem Global’s premium localization solutions.