Educational Video Materials for Global Manufacturer’s New Product
Hansem Global created an innovative promotional video for a leading global manufacturer’s new device. Shifting from traditional how-to videos to an immersive advertisement style, we effectively engaged potential customers and expanded into live-action video content.
Project Summary
One of Hansem Global’s clients is a global manufacturer. Their consumer electronic products are garnering an excellent reputation and public interest around the world. As our client was launching a new electronic device, they wanted to emphasize its newly applied AI features on the device and encourage potential customers to use them. Also, they wanted to find a new way of presenting video content, which customers might feel more comfortable with, and which would be a departure from more traditional approaches.
Challenges
Previously, how-to videos were the main content type used when showing how features work. These videos target users who have already purchased the product and guides them how to use it.
Since the purpose of this project was to draw interest from potential customers visiting retail stores, Hansem Global needed to develop content in a different way, such as advertisements or music videos, which could encourage people to try the product easily and make them want to use it themselves.
This necessitated a shift from the conventional editing-based approach to actual video shooting, which presented a new set of challenges for Hansem Global.
Our Solutions
Recognizing that video shooting is a distinct domain requiring specialized skills, Hansem Global assembled a team of experienced professionals. We carefully selected a seasoned director and a skilled production crew, ensuring they were well-versed in creating engaging and high-quality content. Through a series of collaborative meetings, we shared our insights and expertise, ultimately developing the most effective strategy for this project.
Our sales and marketing material development team, drawing on extensive experience, meticulously planned every aspect of the shoot. We selected the scenario, background, props, and models with great attention to detail. This comprehensive planning allowed the professional filming team to execute the shoot seamlessly.
By closely aligning our creative vision with the client’s desired aesthetic, we successfully crafted scenes that resonated with their vision. The resulting videos not only captured the essence of the new product’s features but also captivated potential customers, encouraging them to interact with the product. Through this collaborative and detailed approach, Hansem Global delivered a high-quality, immersive video that met and exceeded the client’s expectations.
Outcome
Our client responded positively to our results thanks to the unconventional style and praised the high quality of the finished product. This project allowed Hansem Global to successfully expand our expertise by incorporating live-action video content. The experience gained from this endeavor has diversified Hansem Global’s marketing material development capabilities, enabling us to support clients aiming to boost their sales in the global market more effectively.