Hansem Global’s Localization Success in the AdTech Industry
Learn how their innovative strategies break language barriers, enabling seamless adaptation of AdTech solutions for global markets, fostering profound market expansion and audience engagement.
Project Summary
Hansem Global, a company specializing in the AdTech industry, has established itself as a leader in localizing AdTech solutions and terminology. With a focus on understanding the intricacies of AdTech, Hansem Global has been instrumental in aiding clients such as Meta Business Suite, Adjust, Branch IO, Moloco. in adapting their solutions and marketing materials for various language markets.
Challenges
The AdTech sector is a highly specialized field where subject matter expertise is crucial for understanding the functionality and language of AdTech solutions. The challenge for Hansem Global was to provide accurate and culturally relevant translations and transcreations of complex AdTech content for a global audience.
Why AdTech Companies Chose Hansem Global
- Specialized AdTech Expertise
- Proven Track Record
- Quality and Accuracy
- Cultural Sensitivity and Localization
- Strong Client Relationships and Collaboration
- Word-of-Mouth and Industry Recognition
Our Solutions
- Building a Team of Expert Linguists
Hansem Global recruited and trained linguists with over ten years of experience in translating and transcreating AdTech content. This team’s deep understanding of the AdTech industry ensured accurate and effective localization. - In-depth Industry Knowledge
By immersing themselves in the AdTech industry, Hansem Global developed a comprehensive understanding of the specific needs and terminology of the sector, enabling them to provide more tailored and effective localization services. - Collaboration with Clients
Working closely with clients such as Meta Business Suite and Moloco, Inc., Hansem Global ensured that the localized content aligned with each client’s brand voice and market strategy.
Outcome
The expert localization services provided by Hansem Global led to:
- Market Expansion: Clients were able to successfully expand into local markets, thanks to the effective localization of their AdTech solutions and marketing documents.
- Industry Recognition: Hansem Global’s expertise became well-known within the AdTech industry, leading to increased demand for their services.
- Enhanced Client Satisfaction: The ability to accurately convey complex AdTech concepts in multiple languages led to high client satisfaction and strengthened business relationships.