Consumer Experiential Educational Materials for Global Manufacturer’s New Product
Discover how Hansem Global created short-form consumer educational materials to highlight a global manufacturer’s new product features using engaging storytelling within a traveling theme to capture Gen Z's interest and support sales.
Project Summary
One of Hansem Global’s clients is a global manufacturer. Their consumer electronic products are garnering an excellent reputation and public interest around the world. As our client was releasing a new electronic product, they wanted to emphasize the “high-resolution camera” and “Nightography” feature. They requested that we make experiential consumer education material as part of their marketing activities.
Challenges
Our client wanted to highlight the features and benefits of their new product’s camera directly, but there was a risk that potential customers might find this approach off-putting. The challenge was to design an effective way for customers to experience the product’s features naturally while also meeting the promotional goals of our client.
Our Solutions
First, we identified that the main target customers, primarily Gen Z, prefer short-form content. Therefore, we created consumer experience educational materials in a short-form format to engage this audience effectively.
To showcase the client’s desired features, the “high-resolution camera” and “Nightography,” we developed a “traveling” theme. This theme was particularly relevant as global travel demand surged post-COVID-19, providing an excellent context to highlight the camera’s capabilities. The storytelling approach within the travel theme allowed potential customers to experience and appreciate the product’s features naturally, aligning with both the client’s promotional goals and the audience’s interests. This method ensured that the promotional content was both engaging and informative, capturing the attention of the target audience effectively.
Traveling is an ideal theme for showcasing camera features
Outcome
Hansem Global successfully carried out every step of the creation process, from content ideation, planning, writing, and design, while submitting our work to the client for their review. The harmony between our successful presentation of the product’s key points and storytelling that listeners could follow from start to finish earned us a lot of praise from our client.
The consumer experience educational materials, designed to engage potential customers visiting stores and allow them to experience the product’s features firsthand, proved to be an effective sales tool. This approach not only supported product sales but also piqued customer interest in the product’s capabilities.
Consider leveraging Hansem Global’s marketing material services to enhance your sales support and consumer engagement strategies.