Why One-Size-Fits-All AI Translation Doesn’t Work

AI technologies are reshaping the translation and localization landscape. But not all AI solutions work equally well across all content types. Just as game localization and video dubbing require different approaches, the effectiveness of machine translation tools depends heavily on domain specificity, content format, and the customer’s business goals.

At Hansem Global, we recognize that true value in AI translation comes not from owning a single solution, but from strategically selecting and operationalizing the right tool for each content type and workflow.

Instead of locking ourselves into one proprietary system, we take a flexible, customer-first approach: choosing and integrating AI technologies—whether developed in-house or externally—that best fit the needs of the project. Two prime examples of this approach in action are our integration of Globalese and memoQ’s Adaptive Generative Translation (AGT) into our enterprise translation ecosystem.

Globalese: Custom Neural Machine Translation for Enterprise Content

After memoQ’s acquisition of Globalese GmbH in October 2024, Globalese became one of the most powerful platforms for building domain-adapted neural machine translation (NMT) engines. Hansem Global quickly adopted the platform and integrated it into our Translation Management System (TMS), enabling a smarter, more consistent translation workflow.

Key capabilities include:

• Domain-Specific Custom Engines
  Leveraging client-specific translation memories, glossaries, and corpora to train MT engines that match the tone, terminology, and context of industries like tech, finance, and law.
• Flexible Deployment
  Supports both cloud and on-premises setups—ideal for high-security environments such as financial services or healthcare.
• Advanced Tag Handling
  Accurately processes complex formatting and inline tags, reducing post-editing time and preserving document integrity.
• Seamless TMS Integration
  Our TMS allows project managers to apply and manage trained engines directly, ensuring consistent results at scale.

AGT: Adaptive Generative Translation Using Large Language Models

memoQ’s Adaptive Generative Translation (AGT), powered by Microsoft Azure OpenAI, introduces a new level of automation by leveraging large language models (LLMs) to produce high-quality translations based on client-specific linguistic assets.

Key benefits of AGT include:

• TM-Based Real-Time Generation
  Without retraining, AGT uses translation memories and glossaries stored in Hansem’s TMS to generate translations that align with a client’s tone, terminology, and style—right from the first draft.
• Combining MT Speed with TM Precision
  AGT merges the efficiency of machine translation with the contextual accuracy of TM, making it especially powerful for large-scale enterprise content.
• Human-in-the-Loop Quality Assurance
  While AGT generates the initial translation, our expert linguists review and finalize the output, ensuring quality, fluency, and consistency.
• Enterprise-Grade Security
  Stateless generative AI offers significant advantages in terms of data privacy and security. Because it does not retain user prompts or outputs after processing, there is minimal risk of sensitive information being stored, leaked, or reused. This architecture ensures each interaction is independent, reducing the potential for data breaches and unauthorized access. Additionally, it aligns more easily with global data protection regulations such as GDPR or HIPAA, making it a safer choice for organizations handling confidential or regulated data.

Synergy in Workflow: Globalese + AGT in Hansem’s TMS

At Hansem Global, the real power of AI translation comes from how technologies like Globalese and AGT work together within our proprietary TMS platform.

• Enhanced Pre-Translation
  Globalese delivers domain-specific draft translations, while AGT further refines them using TM and terminology databases to produce fluent, client-aligned results.
• Real-Time Collaboration
  Our cloud-based TMS enables seamless collaboration between project managers, linguists, and reviewers, with clients able to monitor progress in real time.
• Scalability and Language Coverage
  With support for over 130 language pairs and rapid application of AGT-generated content, Hansem Global can scale localization for multinational projects with ease.

Delivering Tangible Benefits to Clients

By combining AI automation with human oversight, Hansem Global delivers:

• Faster turnaround times
• Consistent brand voice across languages
• Reduced post-editing and translation costs
• Customized workflows based on content type, security needs, and domain

This hybrid AI-human approach helps our clients go to market faster, meet regulatory standards, and maintain a competitive global presence.

Looking Ahead: AI Execution Over Ownership

At Hansem Global, we believe technology leadership is not about owning the most tools—but using the right ones, in the right way, for the right purpose.

While we continue to develop our own AI-driven platforms, we remain open to adopting market-leading technologies like Globalese and AGT. This open, strategic approach allows us to deliver the best solution for each client’s needs, without the limitations of a single-tool ecosystem.

Our mission is clear: to build a translation ecosystem where AI and human expertise work together—securely, flexibly, and at scale.