Entering the Global Medtech Market? It Starts with IFUs – Hansem Global to Exhibit at WHX Miami 2025

When it comes to competing in the global medical device market, it’s no longer just about the product itself. Today, the quality of your Instructions for Use (IFU) plays a critical role. In the medical field, IFUs are not just user manuals, they are regulatory documents considered part of the product by authorities around the […]

Localizing Advertising Campaigns in Thailand: What Global Brands Need to Know in 2025

As Thailand’s digital economy accelerates in 2025, international brands eyeing this vibrant Southeast Asian market must go beyond simple translation, by mastering localization, adapting campaigns to align with Thai culture, consumer behavior, and communication styles. From family values and social harmony to platform preferences and religious holidays, Thailand’s advertising landscape is both rich and complex. […]

Building a Smarter Translation Ecosystem: How Hansem Global Integrates AI for Scalable, Domain-Specific Localization

Why One-Size-Fits-All AI Translation Doesn’t Work AI technologies are reshaping the translation and localization landscape. But not all AI solutions work equally well across all content types. Just as game localization and video dubbing require different approaches, the effectiveness of machine translation tools depends heavily on domain specificity, content format, and the customer’s business goals. […]

UNLOCKING INDONESIA’S GAMING POTENTIAL: THE POWER OF LOCALIZATION

Indonesia’s gaming industry is experiencing rapid growth. According to the Indonesian Game Association (AGI), the country’s gaming market is projected to generate between $1.5 billion and $2 billion in revenue by 2024. At the Indonesia Game Festival (IGF) 2024, data revealed that Indonesia is currently one of the largest gaming markets in terms of active […]

How Agile Localization Boosts Your Global Market Reach

Agile localization is a key strategy for effective product localization. More than 86% of marketing organizations have adopted or planned to adopt this strategy in 2025. It includes everything from product testing to adapting it to the needs and requirements of the market. This strategy is generally used by businesses or multinational companies to enhance […]

Unlock Global Potential with Expert Software and App UI Localization Services

When your business expands cross-borders, it has the potential to reach various untapped target markets. Nonetheless, reaching out to such markets requires your business to be relevant to the consumer base. Here, careful software and app UI localization becomes necessary, as these are the first interaction points between your brand and the new consumer base. […]

Breaking Language Barriers: The Power of Professional Translation Services

Language is one of the most essential tools of global business communication. Thus, it is central to interactions between you and your clients. When your company goes international, it faces the challenge of language differences that may hinder it from capitalizing on certain situations. This is where professional translation service comes into play. This saves […]

Why Accurate Legal Translation is Crucial for Global Business Success

Today, the world is connected like never before, making it compulsory for organizations to go international. With this expansion comes the need to undertake the process of legal translation. Indeed, translating law accurately is crucial to ensure compliance, understanding of regulations, and fostering trust with foreign partners. Here is why legal translation is vital for your business […]