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Translation fails can make great memes — but while the internet loves a good joke, business stories aren’t usually on the funny side when inadvertent language blunders happen. And when it comes to that, the Asian market is very likely to take the crown in terms of the frequency of translation errors. Yet for global […]

Boehringer Ingelheim is a German pharmaceutical company based in Ingelheim, Germany. It was founded in 1885 by Albert Boehringer when he purchased a small chemical plant in Ingelheim am Rhein. As one of the top 20 pharmaceutical companies worldwide, it has 145 branches across the globe with over 51,000 employees. Its products include prescription drugs, over-the-counter […]

In today’s multicultural landscape, businesses strive to connect with diverse audiences on a deeper level. One such endeavor is the effort by a community bank based in California, to reach out to the vibrant Asian population residing in the United States. Recognizing the importance of effective communication tailored to cultural nuances, One of the biggest […]

Ever wondered why choosing the right font for international content is crucial? Selecting fonts haphazardly can lead to copyright conflicts and negatively impact both user experience and brand reputation. Hansem Global specializes in providing the perfect font solutions for localization, tailored specifically to our clients’ unique requirements. For a secure and impactful entry into the […]