The Importance of a Proper Localization Strategy in the Pharmaceutical Industry

Boehringer Ingelheim is a German pharmaceutical company based in Ingelheim, Germany. It was founded in 1885 by Albert Boehringer when he purchased a small chemical plant in Ingelheim am Rhein. As one of the top 20 pharmaceutical companies worldwide, it has 145 branches across the globe with over 51,000 employees. Its products include prescription drugs, over-the-counter […]

How Hansem Global Transcreated Banking Content for the Asian-American Community

In today’s multicultural landscape, businesses strive to connect with diverse audiences on a deeper level. One such endeavor is the effort by a community bank based in California, to reach out to the vibrant Asian population residing in the United States. Recognizing the importance of effective communication tailored to cultural nuances, One of the biggest […]

Hansem Global’s Affordable, Flexible, and Innovative Publishing Solution

In June 2007, Apple revolutionized the tech industry with the launch of the iPhone, sparking the mobile computing era. This pivotal moment opened doors to handheld internet accessibility, setting the stage for other industry giants like Samsung Electronics to enter the market. As a trusted partner of Samsung, Hansem Global played a crucial role in meeting the evolving […]

Key Considerations for Font Selection in International Content

Ever wondered why choosing the right font for international content is crucial? Selecting fonts haphazardly can lead to copyright conflicts and negatively impact both user experience and brand reputation. Hansem Global specializes in providing the perfect font solutions for localization, tailored specifically to our clients’ unique requirements. For a secure and impactful entry into the […]

Designing Effective Hands-on Workshops to Drive Global Sales and Marketing

Hands-on workshops – live events where people learn how to use a product in a store –have emerged as an effective and compelling sales and marketing strategy for many B2C companies. These sessions not only make getting to know the product easy for potential new customers but also boost the brand loyalty of existing ones. At Hansem Global, […]