Blog

There’s a $10 trillion opportunity for businesses that successfully appeal to Asian consumers in the coming decade, according to McKinsey. Are you ready to capture this booming market? If so, localization is your next move: it can jumpstart your market presence, drive brand awareness, allow you to go head-to-head with competitors, and increase sales. Why? […]

Discover how Hansem Global’s expert marketing translation services can elevate your brand’s reach and impact in international markets. Learn about the key differences between marketing and technical translation, and see how Hansem Global’s experience with leading global brands like Meta, Moloco, RenovoRx, and Unity ensures culturally adapted and persuasive content that resonates with diverse audiences. […]

There’s never been a better moment for K-beauty brands to expand outside national borders. Over the past decade, the K-beauty phenomenon has captivated the world, turning South Korean skincare and cosmetics into a symbol of excellence and sophistication. With that solid reputation already in place, you have the perfect scene set on the global stage, […]

Hansem Global, mentored by the esteemed biopharmaceutical company AstraZeneca, participated in the Small & Diverse Business Mentorship program organized by the Diversity Alliance for Science. This partnership with AstraZeneca offered a profound opportunity for us to gain insights from a leader in the global biopharmaceutical sector. Throughout the yearlong mentorship, Hansem Global engaged in a […]

Trying to take a shortcut through the FDA approval process with a “good enough” standard translation of your clinical trial can disrupt your go-to-market strategy. In fact, the FDA is known to reject submission documents that lack a translation certificate of accuracy. While this scenario presents substantial business challenges, the implications are even more severe […]

As the landscape of machine translation continues to evolve, selecting the right engine for Korean can make a significant difference in translation quality and efficiency. The recently released report “The State of Machine Translation 2024” provides a comprehensive evaluation of various machine translation (MT) engines and large language models (LLMs), highlighting the top performers for […]

Bio 2024, held in San Diego, is one of the most anticipated events in the biotechnology sector. This premier conference brings together industry leaders, researchers, investors, and professionals from around the world to explore the latest innovations, trends, and opportunities in biotechnology. This year, a significant number of Korean companies are exhibiting, reflecting the growing […]

International holidays create ecommerce opportunities all year round, turning every season into a potential peak sales period. But there’s a catch: each market has cultural nuances, traditions, and consumer behaviors that influence purchasing decisions around local holidays. This is where holiday localization comes into play. Done correctly, it’ll boost your revenue around these times of […]