Blog
Learn from the experts at Hansem Global; our blog series delivers insider strategies, tips, and insights on translation and localization to help you excel in Asian markets and beyond.
The Importance of a Proper Localization Strategy in the Pharmaceutical Industry
Boehringer Ingelheim is a German pharmaceutical company based in Ingelheim, Germany. It was founded in 1885 by Albert Boehringer when he purchased a small chemical plant in Ingelheim am Rhein. As one of the top 20 pharmaceutical companies worldwide, it has 145 branches across the globe with over 51,000 employees. Its products include prescription drugs, over-the-counter […]
How Hansem Global Transcreated Banking Content for the Asian-American Community
In today’s multicultural landscape, businesses strive to connect with diverse audiences on a deeper level. One such endeavor is the effort by a community bank based in California, to reach out to the vibrant Asian population residing in the United States. Recognizing the importance of effective communication tailored to cultural nuances, One of the biggest […]
Key Considerations for Font Selection in International Content
Ever wondered why choosing the right font for international content is crucial? Selecting fonts haphazardly can lead to copyright conflicts and negatively impact both user experience and brand reputation. Hansem Global specializes in providing the perfect font solutions for localization, tailored specifically to our clients’ unique requirements. For a secure and impactful entry into the […]