Blog
Learn from the experts at Hansem Global; our blog series delivers insider strategies, tips, and insights on translation and localization to help you excel in Asian markets and beyond.
The Secret Behind AI Performance Gaps: High-Density SFT Data
Why do some AI models give vague or nonsensical answers, while others respond like a focused subject-matter expert? The difference is often not the size of the model, but the quality of the data used to fine-tune it. At the center of that difference is SFT (Supervised Fine-Tuning) data. In this article, I will use […]
Hansem Global at 35: Four Generations of Growth and Challenge
In 2025, Hansem Global celebrates its 35th anniversary. Earlier this fall, our teams from Korea, the United States, and Vietnam gathered at Hwadam Forest near Gwangju, Korea, to mark this milestone together. Stepping away from our desks and walking the forest trails as one global team, we looked back on how far we have come […]
AI based Voice-Over and Dubbing Best Practices — and How They Differ from Traditional Subtitle Work
AI-driven voice-over and dubbing have transformed the global content production pipeline. What once required recording studios, voice actors, and complex post-production workflows can now be done in minutes with synthetic speech technology. However, one misunderstanding persists: many assume that dubbing is simply “subtitles with audio.”In reality, AI voice-over/dubbing and subtitle creation are fundamentally different disciplines—and […]
DevLearn 2025 Las Vegas Report: The Future of Global Learning Technology and Hansem Global’s Direction
Hansem Global attended DevLearn 2025 in Las Vegas to explore the latest trends shaping global learning technology. This year’s conference highlighted a major shift: learning tools are evolving from simple content-creation aids into full-scale global learning operations systems. AI-driven workflows, accessibility-by-design, learning ROI measurement, multilingual enablement, and secure data architectures are rapidly redefining how organizations […]
Exploring the Power of Hansem Global’s Creative Marketing Design
Discover how Hansem Global’s retail marketing support materials can transform your sales strategy. With over 30 years of experience in developing engaging educational resources, compelling designs, and multilingual content, Hansem Global equips businesses worldwide to expand their market reach and boost sales effectiveness. What are Sales Support Materials? Ever marveled at how effortlessly retail staff […]
Designing Effective Hands-on Workshops to Drive Global Sales and Marketing
Hands-on workshops – live events where people learn how to use a product in a store –have emerged as an effective and compelling sales and marketing strategy for many B2C companies. These sessions not only make getting to know the product easy for potential new customers but also boost the brand loyalty of existing ones. At Hansem Global, […]
The Power of Marketing Translation with Hansem Global
Discover how Hansem Global’s expert marketing translation services can elevate your brand’s reach and impact in international markets. Learn about the key differences between marketing and technical translation, and see how Hansem Global’s experience with leading global brands like Meta, Moloco, RenovoRx, and Unity ensures culturally adapted and persuasive content that resonates with diverse audiences. […]
Information Architecture: The Skill That Sets Great Technical Writers Apart
When you create user manuals or technical documentation, writing accurate information is the minimum requirement. What really differentiates a strong technical writer is something else: the ability to structure information – in other words, information architecture. Many manufacturers still judge documentation quality mainly by typos, terminology, and sentence polish. Users see it differently. They do […]