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Discover how Hansem Global’s retail marketing support materials can transform your sales strategy. With over 30 years of experience in developing engaging educational resources, compelling designs, and multilingual content, Hansem Global equips businesses worldwide to expand their market reach and boost sales effectiveness. What are Sales Support Materials? Ever marveled at how effortlessly retail staff […]

Hands-on workshops – live events where people learn how to use a product in a store –have emerged as an effective and compelling sales and marketing strategy for many B2C companies. These sessions not only make getting to know the product easy for potential new customers but also boost the brand loyalty of existing ones. At Hansem Global, […]

Discover how Hansem Global’s expert marketing translation services can elevate your brand’s reach and impact in international markets. Learn about the key differences between marketing and technical translation, and see how Hansem Global’s experience with leading global brands like Meta, Moloco, RenovoRx, and Unity ensures culturally adapted and persuasive content that resonates with diverse audiences. […]

When you create user manuals or technical documentation, writing accurate information is the minimum requirement. What really differentiates a strong technical writer is something else: the ability to structure information – in other words, information architecture. Many manufacturers still judge documentation quality mainly by typos, terminology, and sentence polish. Users see it differently. They do […]

Adjusting company training for a global team presents a unique challenge: though English is widely used in business, only 20% of the worlds’ population speak it fluently, and only 5% are native English speakers. What’s critical is that there’s a noticeable difference when someone learns in their native tongue, even for those who speak English […]

When you launch a new product, your multilingual manuals need to ship on the same schedule as mass production and market release. At the same time, documentation accuracy cannot be compromised. For many manufacturers, the typical response to this pressure is to add more people to the project. But as the number of target languages […]

Hansem Global is currently producing API guides for various clients. API guides are generally structured in the order of Method, Endpoint (URI), Request, and Response. The Method specifies the type of API request (e.g., GET, POST, PUT, DELETE), and the Endpoint defines the URL path where the API is called. The Request section details the […]

UI text (User Interface Text) is not just words—it’s the language through which users and systems interact. Buttons, menus, warnings, status messages—all direct behavior and contribute to brand trust and user experience (UX). Translating UI text is more than swapping words; even across languages and cultures, users must retain the same intuitive understanding and ability […]